WHAT IS HOME STAGING?
Home staging presents your home in its "best light" to attract the broadest range of potential buyers. It's more than just arranging furniture and adding decorative pieces; it's a strategic and creative process designed to showcase your home.
In the words of William Shakespeare,
ALL THE WORLD’S A STAGE”.
Home staging isn't about decorating your home. Decorating your home involves personalizing it and making it functional for the way you live and intend to use it. Home staging, on the other hand, is about knowing what will appeal to the greatest number of potential buyers. Remember, these are two distinct processes, and understanding the difference will empower you to make the best decisions for your home sale.
The goal is to create an immediate connection for potential buyers by showcasing a home's best features and making the space warm and inviting.
“A GOOD FIRST IMPRESSION CAN WORK WONDERS”
-J.K. ROWLINGS
IT’S NOT PERSONAL
THE PROCESS
Whether you're selling a vacant or occupied home, there's much more to it than simply placing a "for sale" sign in your yard and hoping for the best.
The process begins with a thorough walk-through of your property, both inside and out. We leave no stone unturned as we assess your home through the eyes of potential buyers and consider how to make the space as appealing as possible.
Post the walk-through, we engage in a detailed conversation about your specific goals. We tailor our insights, recommendations, and services to your unique needs, ensuring your home is ready for the market.
Following the consultation, we provide you with a comprehensive report that summarizes our findings and recommendations. This report serves as a valuable guide for preparing your home for the market
TAKE IT TO THE MAX
The ultimate goal of a home staging is to maximize your property charm by creating a welcoming atmosphere and helping potential buyers envision themselves living in the space.
Key Elements
A clutter-free, spacious feel
Neutral color schemes that appeal to a wide range of tastes
Well-defined spaces that showcase the purpose of each room
Ample lighting that creates a bright, cheerful atmosphere
Curb appeal that makes a great first impression; an often overlooked element of the home
“You’ve gotta accentuate the positive, eliminate the negative”.
-Songwriters Harold Arlen & Johnny Mercer
VACANT HOME STAGE
Vacant homes can feel cold, echo, and minor cosmetic imperfections are easily noticed by buyers. However, staging can transform this. It creates a warm, welcoming environment and the intentional furniture placement can make a home look larger and more modern. Most importantly, it helps buyers imagine themselves living there.
OCCUPIED HOME STAGE
Occupied home staging is the art of creating a pleasing, neutral space while highlighting the best features and minimizing the not-so-great aspects of the home. It involves de-cluttering, de-personalizing, and sometimes rearranging furniture in the home so potential buyers can envision their lives in the space, thus creating emotional connections.
TIPS & EASY FIXES
GET RID OF WHAT YOU DON'T NEED
FIRST IMPRESSIONS
IT'S THE LITTLE THINGS
ABOUT ME
Tina Gumina-Kern
With a 20-year retail merchandising and planning background, my focus and skillset are arranging products for maximum impact based upon analyzing customer demand and promoting them. After leaving the industry, I took those skills and started staging homes. The goal of home staging is to sell your home. It's simple. The product matters, your home. The presentation matters, the stage. And the numbers matter, priced to sell. For the potential buyer, your home is an emotional purchase. As the seller, I understand that your home is more than just a property, it's a part of your life that you want to sell quickly and for the most money.
